Google hits why Indians avoid online shopping
The search giant Google combined consumer interest observed on Google search and online research conducted by TNS to come out on a new report on online shopping in India. The report says online shopping in India saw 128% growth in interest from the consumers in the year 2011 to 2012, compared to only 40% in 2010 to 2011.
In terms of product categories, consumer interest on Google search for apparels & accessories (30%) emerged as the second biggest product category after consumer electronics (34%). Other categories that Indians searched for online were books (15%), beauty & personal care (10%), home & furnishing (6%), baby products (2%) and healthcare (3%). Baby products, home & furnishing and healthcare products were also the fastest growing product category in terms of query volume on Google search.
Mobile devices are also becoming a contributor in online shopping .Currently, 30% of all shopping queries in India come from mobile phones.
In terms of converting more users to shop online, online ticketing emerged as the gateway, as it was easier to convert online ticket buyers to shop online.Online ticket buyers were also seen to be more comfortable with the use of debit cards (24%), credit card (19%) and cash on delivery (55%). For regular internet users - cash on delivery was the most preferred mode of payment (74%), followed by debit card (18%) & credit card (5%).
Rajan Anandan, vice president and managing director of Google India, said "By looking at the trends in 2012, we expect 2013 to be a strong growth year .
No comments:
Post a Comment